Opinion: Attorney General Takes Cautious and Restrained Approach Regarding Excessive Pricing

June 28th 2020

"Israeli competition laws prohibit a monopolist from charging 'unfair' prices for its product. While there is no dispute that this type of prohibition applies to the sale of goods at a loss, aimed at excluding the monopolist's competitors from the market (predatory pricing), the question of whether this prohibition also applies to excessive prices charged by a monopolist has long been disputed. At the heart of this discussion is the potential benefit of lowering prices versus the harm to firms' incentive to compete long term and the theoretical and practical difficulties identifying what constitutes excessive pricing."

Head of Competition/Antitrust, Shai Bakal, together with Associate, Ram Yamin, co-authored an editorial for the International Law Office. Click here for the full article.

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