Brazil's Citrosuco Coming to Israel

August 4th 2019

Israeli startup Better Juice, the food tech firm that seeks to reduce all types of sugar in orange juice with tech, has teamed up with Brazilian-based orange juice and fruit juice producer Citrosuco SA to set up a pilot plant to continue the sugar reduction process, the company announced Monday.

Tadmor Levy's Co-head of Cross-Border M&A, Tamar Krongrad, has been advising Citrosuco, one of the world’s largest orange juice producers, on its entry into the Israeli market.

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