Israeli startup Better Juice, the food tech firm that seeks to reduce all types of sugar in orange juice with tech, has teamed up with Brazilian-based orange juice and fruit juice producer Citrosuco SA to set up a pilot plant to continue the sugar reduction process, the company announced Monday.
Tadmor Levy's Co-head of Cross-Border M&A, Tamar Krongrad, has been advising Citrosuco, one of the world’s largest orange juice producers, on its entry into the Israeli market.
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