General Atlantic Hones in on AppsFlyer

January 30th 2020

In another high-flying investment, NY-based growth-equity firm, General Atlantic, has invested $210m in AppsFlyer, experts in marketing analytics. This latest investment brings AppsFlyer's valuation to $1.4bn.

General Atlantic was represented by Ophir Nave, Elie Sprung, Samuel Solberg, Shira Cohen-Mazor and Doron Shacham.

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