Multinational Audio and Infotainment Equipment Company Acquires a Young Israeli Startup Company

Our firm represented one of the world’s leading audio and infotainment equipment companies in its acquisition of a young Israeli startup company that developed a mobile application for driver monitoring and accident alerts.

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Our firm represented one of the world’s leading audio and infotainment equipment companies in its acquisition of a young Israeli startup company that developed a mobile application for driver monitoring and accident alerts. Our client is an American audio and infotainment equipment company, which in recent years has been focusing on automotive infotainment systems, which it sells through car manufacturers, such as Mercedes-Benz, Toyota/Lexus, BMW, and General Motors. The target startup company is an augmented reality based application, which has won several awards, including the International CES 2012 Innovation Award. The application uses the mobile device’s native GPS system, gyroscope and video camera in order to monitor the vehicle’s position on the road, alerting drivers of lane departures and potential collisions, using audio and visual cues.  
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